NIL has been a hot topic of conversation surrounding the college football landscape in recent years since its approval in ...

After a calm two weeks for Texas Tech, they hope to make headlines yet again on the recruiting trail. One of their top remaining targets left available in the ...

One of the best parts about being a recruit these days is the opportunity for high visibility. With so many recruiting ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Texas seems to be losing more than winning in key recruiting battles, but experts believe the Longhorns still have a chance ...

CBS Sports reached out to several top schools in search of transparency as the post-House v. NCAA settlement era begins ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

New owner Josh Harris insists he’s not revisiting that controversy, though it was just announced that the team will wear ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Deion Sanders always is happy to talk about his friendship with Texas Tech coach Joey McGuire. Coach Prime also is happy to talk about the Red Raiders's spending ... and what he sees is the need for ...

The Big 12 is looking for new powers to emerge in the new landscape of college football. The rewards for the winners could be ...