Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

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Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...

You might not love that the App Store will introduce additional ad placements in search results, but Apple insists it's a ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple Inc. (NASDAQ: AAPL) and Google-parent Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) have announced significant changes.

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...