A former NBCUniversal advertising executive, Yaccarino was appointed in June 2023, shortly after Elon Musk acquired the platform in a USD 44 billion deal.

X's daily user base dropped 10% in the year leading up to Linda Yaccarino exiting as CEO on Wednesday, according to data from Sensor Tower

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with its advertisers than she found it, it says.

Linda Yaccarino has announced that she is stepping down as the CEO of Elon Musk’s X after two years at the helm of the social media platform, previously known as Twitter.