Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and ...

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad ...

Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less ...

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...