Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million ...

Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends ...