Large enterprises are starting to use AI agents to handle routine marketing execution rather than creative decision-making.

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

Technology brands need to look at creator marketing if they want to engage with Gen Z and younger millenials. Here are the challenges.

Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and ...

Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the ...

It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

A seasoned marketing strategist, Ben Jacobson serves as the chief content officer at InboundJunction, a PR, SEO and GEO agency for growth-stage tech companies. His writing has appeared in SEMrush, ...