We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.
On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...