It’s the season to be jolly, and the only time of year when advertisers agree that products come second. The festive season brings out the best in most brands and marketers, and they embrace the jolly ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only ...

The campaign highlights key topics that affect small businesses today, including financial management, workforce development, marketing strategies, and technology adoption. Through expert advice and ...

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- StreetTalk (formerly 203 Media), a creative agency specializing in Conversation ...

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline has become a core ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail ...