Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Operational E.L.F Embracing lonely families is on a mission to bring joy and comfort, providing free Christmas gifts to the ...

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

A Tallahassee-based program is helping seniors on fixed incomes feel remembered during the holidays, and the community is ...

A couple from one of Dallas-Fort Worth's most famous Christmas-light neighborhoods is stepping into the national spotlight: ...

A family from one of Dallas-Fort Worth's most famous Christmas-light neighborhoods is stepping into the national spotlight: ...

"Yule" be the most hilarious one at the party with these merry puns and one-liners. Plus, holiday-themed dad jokes to keep ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

(AP) – A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look ...