Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Elf on the Shelf Day 2! Our Elf Pets, Oreo, Sprinkles, and Max, are back for potty training and snuggles. #PrestonBeyond ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

“Elf the Musical” is the theatrical equivalent of pouring maple syrup on spaghetti; kids may love it, but nostalgia aside, it’s too sickly sweet to have broad appeal for adults. Based on the 2003 film ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

Will Ferrell stars in director Jon Favreau's holiday staple that hit theaters in 2003. By Ryan Gajewski Senior Entertainment Reporter Unfolding Dec. 12, the festivities will begin with a special noon ...

Join us for Day 3 of "Elf on the Shelf Pet Wash!" The elves are back to bring joy and magic as they help wash our pets. Watch as we clean our furry friends, bringing them a little sparkle for the ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals company Swarovski. “He is covered in 4500 Swarovski crystals,” founder ...

(Reuters) -Elf Beauty forecast annual sales and profit below Wall Street estimates on Wednesday, as the cosmetics-maker grapples with higher tariff costs and cautious consumer spending, sending its ...