Internal documents reviewed by Reuters suggest that Meta Platforms has quietly turned scam advertising on Facebook and ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how Meta Platforms leverages AI models to boost ad performance and revenue. Learn the benefits, risks, and future ...

Austria's Supreme Court has ruled that Meta's personalised advertising model is unlawful, the court said on Thursday, ...

Reporter made ads promising unrealistic investment returns and easily placed them on Meta's social media platforms.

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Mark Zuckerberg’s Facebook is blamed more often than any other site for hosting scam advertisements that have cost consumers ...

The focus on age bias comes as older adults are trying to work longer and delay retirement amid increased longevity and financial concerns. Yet while nearly 1 in 5 adults age 50 and older reported ...

That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and products.  Here’s how each format works and when to consider ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...