In an era bereft of Lizzie McGuires and Hannah Montanas, KPDH is exactly what the entertainment industry needed.

It's all about skin flooding—a K-beauty technique that focuses on replenishing hydration. It feels serendipitous to be ...

The Korean beauty brand’s compact sticks are formulated with natural ingredients, from plant-based fermented oils to ...

Why Korean actors are turning to Hollywood - The global success of ‘Parasite’ and ‘Squid Game’ has opened Hollywood’s doors ...

The global success of “Parasite,” “Minari” and “Squid Game” has opened Hollywood’s doors to South Korean actors, but for ...

Cardi B. counts herself as a fan of Fully's hybrid clay mask and cleanser that helps control excess oil, breakouts, and blackheads while refining pores. Now that it's 15 percent off, we recommend ...

The launch of the new acne skincare line comes just in time for the holiday season, which is sure to be packed with ...

After years of running the Forbes Vetted beauty section and testing more moisturizers than I can count, I’ve developed a discerning eye for formulas that actually deliver. As a Korean American, I’ve ...

Ulta's Cyber Monday sale features savings of up to 40% on popular Korean beauty products. The sale includes deals on viral brands such as CosRx, TIRTIR, and Medicube. Additional offers include a ...

We can all agree that K-beauty is more popular than ever. Take on TikTok, for example, where hashtag #kbeauty has racked up over 2.5 million posts. Google reflects a similar trend too, where K-beauty ...

An African model living in South Korea has gone viral after sharing a humorous yet shocking makeup experience that left many viewers both amused and baffled. An African model living in Korea posed in ...