Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver.

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Dezeen School Shows: branding for the Dallas-Fort Worth region, informed by western imagery, is among the projects from the ...

Forget the "Cult of More." In a noisy world, minimalism is a strategic weapon. We're not just showing you 50 minimal logos; we're breaking down exactly why they work, offering practical, real-world ...

Explore the captivating history and design evolution of the iconic Intel logo design. Uncover the strategic decisions behind this tech brand identity. Intel's visual identity has been a cornerstone of ...

Cracker Barrel is acknowledging that its new logo is not pleasing people – while still standing by its new look. The nationwide restaurant chain and country store issued a response on its website on ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...