Philadelphia 76ers star Tyrese Maxey is stepping into the sneaker spotlight with his first official New Balance collection, ...

WNBA stars walked the red carpet at The Bemberg in Indianapolis for The Collective's All-Star party with Ally Financial and USA TODAY Studio IX.

Amazon's Prime Day sale may have come and gone, but if you couldn't shop the sale when it was live, don't worry. There are ...

I've been covering Prime Day since 2016, only a year after Amazon launched it's annual shopping event for Prime members. And, as Tom's Guide's Buying Guide Editor (and, previously, the site's Fitness ...

FC Barcelona’s jersey for 25/26 is more than just apparel ... The new kit combines traditional elements with a modern design that reflects the club’s identity. Its presentation was not a simple photo ...

The new collaboration features women's apparel exclusively, but if the drop is a success, it's possible they'll introduce a men's line of athletic apparel later on.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, casting it in ten different shades of the sportswear brand's signature grey.

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit.

On Tuesday, Auburn athletics officially entered its new apparel deal with Nike. Here's when fans can get their hands on the new gear.

There’s a new force fuelling the Werkself. New Balance has officially dropped the Bayer 04 Leverkusen Home Kit for the 2025/26 season—marking the start of a landmark partnership with one of the ...