Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

The news arrives at a time when employers are facing growing pressure to onboard AI agents -- and also a dizzying variety of ...

“For marketers, who rely on organic search strategies to reach customers, new AI-first search engines like Perplexity and ChatGPT signal a tectonic shift in how brands market and sell their ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...