Love it or hate it, this iconic policy on Southwest Airlines is coming to an end, and likely for good, as the carrier ...

Overall, CEO Bob Jordan expressed confidence with Southwest's ongoing commercial transformation, which takes its next big leap on July 29.

We think Southwest deserves a cost of equity on par with the best US-based airline peers, and a lower cost of debt given its conservative balance sheet. Southwest continues to fund its business with ...

Discover Southwest Airlines' Q2 2025 earnings insights: from transformational strategies like assigned seating to a $2B repurchase plan.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

American Airlines CEO Robert Isom was critical of a top competitor's use of artificial intelligence in airline pricing.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out ...

Tex Johnson’s Meltdown Over Overhead Bin Space Goes Viral Aaron “Tex” Johnson is a former MMA fighter known as much […] The ...

Assigned seating will begin Jan. 27, and Southwest flyers will be able to buy fares with assigned seats starting July 29, per ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

After a thorough review of the options trading surrounding Southwest Airlines, we move to examine the company in more detail. This includes an assessment of its current market status and performance.