This eye-catching, rugged smartwatch only launched at the beginning of the year, yet Amazon’s already slashed its price. Right now, you can grab the Instinct 3 for just £364.99, saving 15% off its original price – the cheapest it's ever been. So, if you’ve been eyeing one up, now is probably the time to hit that ‘add to basket’ button.

For Prime Day Amazon is offering a whopping 43% discount on the Forerunner 255, bringing its price down to just $199 from its regular price of $349. This is the company’s best-selling product, and it has a 4.7 out of 5 rating and it can be purchased as a limited time offer that does not require a Prime membership.

Sapphire Edition is now a massive 45% off and at its lowest-ever price ahead of Amazon Prime Day — but act fast, this deal will not last long.