Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in the ...

An apt, single-word description of a bureaucratic organization would be 'tight.' In this kind of organization, there are policies and procedures for everything. There is tight control over the ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

One important decision to make when starting a restaurant is the service style of the establishment. The service style determines the layout, menu, inventory, food prices and décor of the restaurant.

Spreadsheets are an essential business and accounting tool. They can vary in complexity and can be used for various reasons, but their primary purpose is to organize and categorize data into a logical ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage that impact individuals and businesses. As a ...