Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting ...